BlackStrap Elevates Jim Sanco to VP of Brand Management, Hire Randy Torcom As Brand Director

BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists, today announced the promotion of Jim Sanco to Vice President of Brand and Marketing, and the hiring of Randy Torcom as their new Brand Director.

BlackStrap VP of Marketing & Brand and Brand Manager

“The Promotion of Jim Sanco to VP of Brand and Marketing has been a long time coming. Randy comes to us with a vast amount of knowledge and will help BlackStrap write the next chapter of our brand story.  I was told once “hire people who are smarter than you, whose talents surpass yours, give them the opportunity to lead and grow, and the bi-product will be amazing”.  We are there and I am truly excited for the future of BlackStrap.” – Abe Shehadeh, BlackStrap Founder & CEO

BlackStrap Jim Sanco

Sanco was BlackStrap’s first employee working out of the company’s original headquarters (a side room in Shehadeh’s house).  He has held the title of Brand Manger since 2010 and has helped take this garage brand from a small start up, to one of the strongest, most recognized, brands in its respective categories. In his newly appointed role, Sanco will step into a senior role as BlackStrap continues to expand their operations and footprint globally.

BlackStrap Randy Torcom

To fill Sanco’s shoes, BlackStrap has brought on Randy Torcom as the company’s new Brand Director. He will be charged with guiding BlackStrap's global brand strategy, overseeing marketing and creative for brand development, experiential marketing, ambassador programs and industry partnerships. Torcom is a seasoned outdoor industry veteran of more than 20 years. Torcom’s most recent position was Vice President of Marketing for RideConcepts, and has a myriad of Snowsport’s industry experience from his time with Burton as VP of Brand Marketing and Dakine as the Snow Marketing Manager.

“I couldn’t imagine a more valuable individual to add to our team.  I know this brand & our team incredibly well, I’ve been fortunate enough to help build and develop both from their inception, and I know that Randy’s experience will be invaluable to BlackStrap’s continued success and evolution.” – Jim Sanco, Vice President of Brand Marketing


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