Our Story and Origin of BlackStrap: Grounded in innovation, driven by our passion for adventure
Our Story and Origin of BlackStrap: Grounded in innovation, driven by our passion for adventure

OUR STORY

Grounded in innovation, driven by our passion for adventure

BlackStrap® develops mountain lifestyle gear for every outdoor adventure. From the winter slopes to waterways and the trails in between, our mission is to build unrivaled gear that protects you from the elements and keeps you active and comfortable longer. We aim to bring innovative products to market with a mindful approach that focuses on quality and reliability within our responsible supply chain.

Abe Shehadeh, BlackStrap President | CEO

HERITAGE

On January 8th, 2008 Abe Shehadeh officially launched BlackStrap Industries Inc, a small collection of winter facemasks. What began as an idea to elevate Abe's experience on the mountain has evolved into a company with a mission to improve everyone's experience in the mountains. From 2008-2010, in true entrepreneurial spirit, Abe did what any founder would do: hit the pavement, pioneering the brand from mountain-to-mountain and shop-to-shop. As a result, what began in the beautiful town of Bend, Oregon has now grown into a full-fledged commitment to being a profound leader in the outdoor industry. To this day, BlackStrap continues to be independently owned and operated.

OUR VALUES

Innovation

INNOVATION

We aim to bring innovative products to market with a mindful approach that focuses on quality and reliability.

Dedication

DEDICATION

We are as committed to our work as we are to our passion for the outdoors.

Community

COMMUNITY

We are inclusive and active in our support for like-minded outdoor communities.

STEWARDSHIP

We are stewards of protecting our love for the outdoors. We pride ourselves on responsible supply chain practices.

Our Responsible Supply Chain

RESPONSIBLE SUPPLY CHAIN

Our commitment to manufacturing responsibly sets the industry standard for product quality and sustainability. With recycled packaging, water based non-toxic inks, ethical cut and sew facilities, we take a hands-on-approach to product research and development to minimize our environmental footprint.

Blackstrap Moments in Motion

WE ARE

MOMENTS IN MOTION

Blackstrap fabric, function, feature, we live and breathe F-Bombs

One F-Bomb at a Time

TECH AF

Our technical fabrics prioritize innovation and outperform the competition. We keep three. We keep three F-Bombs—fabric, function, and features—at the core of our technology story.